About Expanded Office
About Expanded Office
Every strategy to make your brand reach its full potential is Expanded Office’s priority and that includes Email marketing. Why go with Email when there are many platforms to use out there?
For starters, Emails always have been a preferred mode of communication for businessmen. That’s a fact. If a message is sent via this platform, one knows for sure that it is a serious matter that needs to be returned with the same tone.
Another is Email has a wider reach. Sure, you would say that social media has leverage when it comes to advertising. But according to a study by The Radicati Group, worldwide email accounts were projected to reach 4.7 billion back in 2017. If we follow the trend, it’s safe to say that that number will just keep growing. Millions more will sign up to get into different social media accounts they want. Basically, emails are one of the most basic things you need to have presence on social media or even on the internet.
Next reason would be it has a higher Return of Investment. Studies have shown that Email Marketing yields a 3,800% return. It’s like getting $38 for every $1 spent. It’s spending less to get more.
Lastly, it’s an open platform. Unlike social media platforms, emails are not owned by just one entity. Therefore it wouldn’t be difficult at all to send a specific message because you don’t have to think about restrictions. It’s an open platform and can be easily accessed.
CONNECT, PROMOTE, and INCREASE SALES. These are the three major outcomes of Email Marketing. This connects you with your selected audience. With a well thought of message, it gives you the opportunity to promote your brand. And, when you promote your brand to your audience, then you definitely increase your sales.
CONNECT. Without a target audience, you can never get favorable results when it comes to business. It would be like throwing punches in the air. But if you have a target market, then your campaign is focused. To bridge the gap between your audience and your product, you need to connect with a well thought of message that will make them want to reach out.
PROMOTE. Once that connection has been established, you now move on to letting your audience know more about you and your product. Promotion comes after you connect, and comes before increasing sales so it can be considered one of the most important yet most sensitive part of this method. You don’t want to sound too needy and you also do not want to sound like it’s just an OK brand.
INCREASE SALES. Once you have connected with your target audience, and once they know the quality of your brand, the only outcome would be an increase in your sales and the further promotion of your brand.
There is so much more to Email Marketing than just creating messages and reaching out to customers. Aside from allowing you to connect with your target market, promote your brand, and increase sales, it also increases website traffic and creates awareness for your brand. This is done through an Email Campaign Strategy that is based on careful detailed analysis and research coupled with the best email practices.
Email Marketing is a proven content marketing strategy. It’s all about creating targeted email campaigns that will engage your recipients and eventually make them paying customers. With the best email practices, Expanded Office can definitely change and refine your email marketing strategy based on reliable detailed analysis.